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Hello Sir/Madam,
We continue this week with our last
topic; Acquisition or
Retention?
Client Acquisition
Part 1
Welcome to this weeks
newsletter and the subject of client acquisition.
Firstly why bother? The acquisition of new clients is
expensive, hard work and often involves standing on the
hard concrete floor at a Trade Show for 10 hours, 4 days
in a row.
Promotion design, copy
writing, booking ads and similar tasks are frustrating,
mind numbing and in the end mostly fruitless. BUT, the
second you stop writing new business you begin to
contract as a business. Every year your lose on average
5% of your client base, so to expand even a tiny bit you
need a 10% increase in clients per year.
Next week the secrets of
acquisition part 1, Happy Marketing.
Prospect Marketing
News
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