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Hello Sir/Madam,
So, you have your product ready to go.
You have done your surveys and know the price, position
and presentation required; what next?
Direct or indirect
marketing?
Direct Marketing is where you
act to get an immediate response from the public rather
than a general promotion. This is the world of Cold
Calling, Telemarketing, Presentation, Demonstrations,
Faxing and the like. An advert on TV for soap powder is
part of a long term strategy to persuade you to use Tide
rather than OMO but the ad for the 60’s music collection
or the Dustbuster 2000 with a call to action, a discount
for the first 20 callers and a phone number flashing on
the screen screaming for you to CALL NOW! illustrates
the difference.
The major plus points about
direct marketing are;
• Immediacy – the phones
can be ringing within minutes.
• Accountability
– You know exactly how much bang you got for your buck,
30,000 faxes out,
90 calls in, 45 sales. Cost $6000, Sales $10,000,
Margin $4000.
• Test and Measure – Ad not
pulling? Design a new one, test again.
Next week
the first Direct approach – Direct Mail.
Prospect Marketing
News
We are currently launching
referral and agent programs for our products and
services. This enables people or companies to earn a
commission for either selling or referring someone who
purchases our database or fax marketing. Call or e-mail me
for more information. |
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