Why Fax Marketing?

Click here for your free Fax Broadcast quote.

In these days of instant messaging, why would you use fax marketing as a means to market your goods or services?

Marketing experts around the world know that fax advertising is the secret to getting your message across. Fax broadcasting is one of the cheapest, most cost effective promotional tools around. It is an excellent channel for delivering a time sensitive message to a large number of recipients allowing you to keep in contact with your clients or to acquire new customers. Together with our quality fax list, your promotional information can be broadcasted to target audiences via our professional distribution system in a short time to multiple businesses quickly and effectively.

Prospect Marketing has many years experience fax marketing into Australia and New Zealand, we own and maintain the largest fax lists available.

With Prospect Marketing you don’t need special computer equipment, expensive fax boards or servers, special software, or multiple phone lines. Our technicians will handle every aspect of the list management and sending leaving you to handle the incoming sales calls.

Your list or ours, personalized, targeted into any Geographic area or Company Type, your send rate, your schedule, you are in control.

What we offer:

• Personalized mail merged Fax Broadcasts so each fax looks like an individual Personal communication.
• Database Management. If you don’t have time to sort out your list. Just send it and we’ll sort it.
• Fax Design Service Give us a rough layout and we will turn it into a fax.
• Free use of our extensive database for a targeted audience.
• Personalize your documents with Mail Merge.
• Access to utilise our on-line “Fax Off” service.
• Send multiple Fax Broadcasts simultaneously.
• Assistance in designing the Fax Image or we can have one designed for you.

Benefits to you:

• Fast and cost efficient. Send hundreds, even thousands of faxes with ease!
• One of the cheapest promotional tools.
• No Set-up costs.
• Generates calls within minutes.
• You can track your results.

Tips for designing the image:

• Be aware that a fax will always come buy as Black and White, gray areas do not always translate very well. Make sure to have all Text as Black and if you decide to utilise images try and get images with a High contrast so that even in the event that the gray does not show up, a high contrast will allow it to "look" like it should.
• There is 2 methods for the content:
  • Long format: Lots of body copy, can be time consuming to read and hard to get readers attention, but does allow for a lot of information to be provided.
  • Image: The image based fax usually has a better response as it grabs the reader's eye and encourages them to contact you. This is usually done with a special offer or "act now".
• Target! The more potential clients you target the better the outcome of the fax broadcast. Through out our experience with fax marketing we have found that sending out more faxes will often generate more business than sending out about 500 to a select small group.