Hello Sir/Madam,

I had to do a presentation to the Ecomist Franchise Annual Meeting last week and one of the topics I wanted to cover was the importance of marketing during an economic downturn.

A few hours on the internet brought up some fascinating articles and there is one I wanted to share with you to stiffen the resolve on your marketing plans and as the great Admiral Farragut said "Damn the torpedoes, full steam ahead".

Here is an extract from the article.

"To state a generality, those companies who not only survived but did
well and grew during the Great Depression are those who continued to
act as though there were nothing wrong and that the public had money
to spend. 

In other words, they advertised.  These are industries who
didn't wait for public demand for their products to rise, they created
that demand even during the most difficult of times.  Because so many
companies cut spending during that era, advertising budgets were
largely eliminated in many industries.  Not only did spending decline,
these companies actually dropped out of public sight because of short
sighted decisions made about spending money to keep a high profile.
These advertising cutbacks caused many customers to feel abandoned and
associated the effected brands with a lack of staying power.  This not
only drove customers to more aggressive competitors but caused a
certain amounts of financial mistrust when it came to making additional
investments in the no longer visible companies.”

To read the full article check it out here.

Prospect Marketing News

Good Selling.

Brendan Warren
Sales Manager